It is no secret that the way we work is changing, and the space in which we work, should adapt to reflect this, as we seek flexibility, convenience, inspiration, and community.
Partnering with forward-thinking Ealing Council, we have taken over management of the Doughnut Factory from Action Acton, to create an unparalleled work environment.
We commissioned up-and-coming, fresh designers, Blee Halligan Architects to undertake a full refurbishment of the space. The new design balances functionality with unexpected, striking design and aims to unlock creativity and enhance productivity for its members. It mixes a range of desk spaces, formal and informal meeting rooms, events, and ‘break-out’ areas.
Building a sense of community is key to maximizing collaboration between businesses and creating the right atmosphere. An engaging events program for members at The Doughnut Factory will be curated, to cover both educational workshops, expert panel presentations and social networking events, to help businesses flourish.
East London has long been known for it’s start-up culture, with new businesses cropping up left right and centre, in turn paving the way for a cluster of innovative co-working spaces on ‘Silicon Roundabout’ (Old Street). However, with Knight Frank’s recent report highlighting the increase in rents, from £40 per sq ft to £65 per sq foot in the past four years, the very start-ups that made Shoreditch what it is, are being priced out and forced to look West for affordable space.
James Scott our COO commented: “There’s a distinct lack of supply in West London, meaning the market is ripe for disruption. Acton is at the same stage that Shoreditch was at 10 years ago – it’s affordable, and with the arrival of Crossrail will be very well connected. The launch of Imperial’s White City Campus too will create even more innovation and entrepreneurialism, which will only serve to fuel the demand for co-working space. We’re excited to be ahead of the curve and capitalize on this.”
Councillor Julian Bell, leader of Ealing Council, said: “We are pleased to welcome the launch of this innovative project by The Collective, bringing new business premises to West London which is fast becoming the new creative district. Acton is progressively developing into a vibrant area in our borough, where the quality of life and prospects are improving for both residents and businesses. To see the Doughnut Factory rejuvenated there, and offering fantastic work spaces that will help local businesses to grow, is a real accomplishment for us, one that will benefit all of Ealing.”
Priced from £245 p/m The Doughnut Factory will provide affordable and flexible workspace, which is able to cater to the different needs of dynamic and creative start-ups, and young businesses that share our drive and passion to be brilliant.
The Doughnut Factory offers:
- Private offices (4-6 person)
- Fixed desk, co-working area
- Meeting rooms
- Events Space
- Kitchen/Cafe area
- Roof terrace