On the lookout for your next read? The Collective are excited to be launching our new Book Club series! Every month we’ll be sharing 3 of our favourite books to inspire our community. November’s theme is Community, Collaboration + Connection – here are our top recommendations:
1. The Village Effect: Why Face-to-Face Contact Matters – by Susan Pinker
"Marrying the findings of the new field of social neuroscience together with gripping human stories, award-winning author and psychologist Susan Pinker explores the impact of face-to-face contact from cradle to grave, from city to Sardinian mountain village, from classroom to workplace, from love to marriage to divorce. Her results are enlightening and enlivening, and they challenge our assumptions. Most of us have left the literal village behind, and don't want to give up our new technologies to go back there. But, as Pinker writes so compellingly, we need close social bonds and uninterrupted face-time with our friends and families in order to thrive - even to survive. Creating our own 'village effect' can make us happier. It can also save our lives."
2. Alone Together: Why We Expect More From Technology and Less From Each Other – by Sherry Turkle
“Consider Facebook- it's human contact, only easier to engage with and easier to avoid. Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them. In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It's a nuanced exploration of what we are looking for – and sacrificing – in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today's self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.”
3. What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live – Rachel Botsman and Roo Rogers
“In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.
The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life.”